What do in-house lawyers read?

April 10th, 2015 by Altman Weil

“This matters, of course. First, if you want to talk intelligently to in-house lawyers, you should have a sense of what’s on their mind. Second, if you ever write articles with an eye on developing business, it would be nice to know that the target audience is seeing the stuff that you write.”

So says Above the Law columnist Mark Herrmann in this is must-read article for every law firm marketer and every lawyer who writes to promote his or her practice.

Read it at Above the Law

This entry was posted on Friday, April 10th, 2015 at 1:31 pm and is filed under Inside-Outside relationship, Law firm marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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