Business development is not a department, it’s a discipline

February 8th, 2013 by Altman Weil

 ”BD is not a department, ‘it is a discipline along with every other expertise in the firm.’ It can be taught—and learned.”

That’s the momey quote in Aric Press’ new article in The American Lawyer on how law firms must approach business development and client relationships in 2013.  He profiles the “Smarter Business Development Model” created by Trevor Faure, Ernst & Young’s global leader for legal services and former Tyco European GC.

Faure has set forth six traits law firms need to adopt, as well as four things all clients want.  Of course it’s not quite that simple, but it’s a very good place to start.  Worth reading.

Read it at The American Lawyer

This entry was posted on Friday, February 8th, 2013 at 9:35 am and is filed under Inside-Outside relationship, Law firm marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments are closed.